Fractional CFO & FD for Amazon Resellers — Global

Your numbers,
finally working
for you.

Running an Amazon reselling business is hard. Between restock decisions, cash tied up in inventory, and margins that seem to shrink every month — you need a CFO, not a bookkeeper.

🏆 Built by the CFO behind one of the UK's largest Amazon operations — £100m+ revenues across Amazon globally.
Book a free discovery call → See what we do
£100m+
Amazon revenue managed
Global
Amazon platform experience
Fraction
of the full-time cost
Sound familiar?

The challenges Amazon resellers face

What we do

CFO services built for Amazon businesses

We go beyond the numbers. Every service is designed around the specific pressures Amazon resellers face.

01
💸
Cash Flow & Working Capital
Forecasting, restock planning and working capital management so you never run dry. We model your cash cycle around Amazon's payout schedule.
Most requested
02
📊
Management Accounts & P&L
Monthly accounts that actually make sense — broken down by ASIN, channel, or category. Know exactly where you're making and losing money.
03
📦
Amazon-Specific Metrics
Deep analysis of ACOS, TACOS, inventory ROI, sell-through rates and FBA fee impact. We speak Amazon fluently, so you don't have to translate.
04
🧭
Financial Strategy & Planning
Annual budgets, growth plans, scenario modelling and board-level reporting. Whether you're scaling, raising finance, or selling — we prepare you.
05
⚙️
Systems & Process
We review your finance stack and fix it. From Xero/QuickBooks setup to automated reporting, we make finance less painful.
06
🤝
Fractional FD / CFO
A senior finance director on your team, part-time. Available for leadership meetings, lender conversations, and decisions that matter.
Also from SellerCFO Struggling with your bookkeeping? SellerBooks — AI-agentic bookkeeping for Amazon sellers, from £75/month.
Explore SellerBooks →
Beyond the numbers

We don't just identify the problem. We fix it.

Most CFOs hand you a report and leave you to figure out the rest. We bring a trusted ecosystem of specialists — so when a gap appears in your business, we already know who can fill it.

🚚
Distribution
Trusted contacts across UK & EU distribution networks to get your products moving faster and cheaper.
🛒
Procurement
Buying smarter from the start. Connections to help you source better, negotiate harder, and protect your margins.
📣
Advertising
PPC and Amazon Ads specialists who can turn your ad spend from a cost centre into a growth engine.
👥
HR & Talent
When you're ready to scale your team, we know the right people — from ops hires to senior leadership.
💼
SellerCFO — the connective layer
Your fractional CFO sits at the centre, spotting where the gaps are and connecting the right dots.

One relationship.
An entire ecosystem.

Building an Amazon business means constantly running into walls you didn't see coming. Cash flow tightens. Ad costs spike. A key hire falls through. Most advisors can name the problem — we can solve it.

Over years working across e-commerce and wholesale, we've built relationships with specialists in every area that matters to a growing Amazon reseller.

Spot the gap early. Our financial oversight means we see operational problems before they become expensive ones.
Warm introductions only. Every contact in our network has been vetted — no cold recommendations, ever.
No referral fees. We connect you because it's the right move for your business, not ours.
Joined-up thinking. Finance, operations, people and marketing — all pulling in the same direction.
How it works

Up and running in four steps

No lengthy onboarding. No jargon. We get straight to the numbers that matter.

1

Discovery call

We spend 30 minutes learning your business, your goals, and your biggest financial headaches.

2

Financial review

We dig into your accounts, Amazon Seller Central data, and cash flow to understand where things stand.

3

Ongoing partnership

Monthly reporting, regular check-ins, and on-call support as your business evolves and scales.

4

Grow with confidence

Make bigger decisions faster, backed by clear data and a whole ecosystem behind you.

Why SellerCFO

Not just another accountant

We're specialists. Amazon reselling has unique financial dynamics that general accountants simply don't understand.

01
£100m+ Amazon experience
Our lead CFO has managed finances for one of the UK's largest Amazon operations — £100m+ revenues spanning Amazon's global marketplaces across 15 countries.
02
CFO-level, not bookkeeper-level
Strategic financial leadership — not just data entry. We challenge assumptions, model scenarios, and help you think bigger.
03
A whole ecosystem behind you
Finance is just the start. Our network across distribution, procurement, advertising and talent means you're never stuck.
04
Fraction of the cost
A full-time CFO costs £100k+. We give you the same quality thinking at a fraction of that — right-sized for your stage.
Get in touch

Let's talk about your business

Book a free 30-minute discovery call. No commitment, no sales pitch — just an honest conversation about where you are and where you want to be.

What to expect

📞
Discovery call
30 minutes to understand your business, your goals, and your biggest financial challenges.
⚡
Fast response
We aim to get back to every enquiry within one business day.
🔒
No obligation
We'll tell you honestly whether we're the right fit — and if we're not, we'll point you in the right direction.
Not quite ready for a CFO?

SellerBooks might be
your first step.

Great financial leadership starts with clean books. SellerBooks uses AI-agentic technology to get your Amazon accounts accurate and organised — so when you're ready to take the next step, the numbers are already there.

Explore SellerBooks →

Send us a message

We'll get back to you within one business day.

✅

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